In a recent edition of Vouge, the high fashion magazine feature a set of pictures with accesories by Alexander McQueen, Fendi and Burberry. But the designer names were not the focus of the picture, rather the models; some of India's poorest and most destitude. This juxtaposition was cruel and takes advantage of indian minorities by posing them with high fashioned accesories (the burberry umbrella and fendi bib). This new brand positioning campaign and maketing scheme doesn't look very effective and should stay in high-fashion.
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